Bear Branch Nature Center is committed to educating and raising awareness to preserve our environment. This project required rebranding for an already existing cultural institution.
I designed the logo to be welcoming & friendly for all members of the community. The logo is hand drawn and rendered in Illustrator. I chose brown and green to represent colors in nature.
front of business card
back of business card
The paper used is one hundred percent recyclable to keep with the BBNC mission to preserve the natural environment. The typography used is Helvetica because it is neat & easy to read for a variety of guests.
BBNC mobile home page
The brand guide is important because it explains the identity and how to use the logo. I used InDesign to make the BBNC brand guide. This page uses the logo to help designers follow the guide of what to do and not to do with the logo.
